Great Blog Post by My Friend Carrie!
Twitter Love: @Mentions
I know some people don’t like Twitter for its fast-paced nature and short message restriction, but it’s actually one of my favorite social media platforms – precisely because it is so fast-paced.
I see a lot of real estate professionals on Twitter and some of y’all are absolute rock stars, and some are well…. Not.
So I thought I’d give you guys a super quick tip that you can start doing right now to improve your experience.
If you are a Twitter pro and already know the wisdom I am about to impart, please share your guru status with others by sharing this article.
For the rest of us mere mortals:
@Mentions
An @mention is a tweet where a specific Twitterer (is that even a word?) is mentioned, or tagged. Where it shows up will depend on where in the tweet the @mention is located.
Beginning a tweet with @username will cause that tweet to show up in the user’s feed, but not be broadcast to your followers in the general Twitter stream. Tweets are public, so it will be accessible to anyone, but other users who do not follow you and the user both will not see the tweet unless they view the conversation later on. Make sense?
However, putting the @username later in the tweet will cause the tweet to be broadcast to all your followers and therefore, the general Twittersphere.
Rock star tip: place a period { . } before the username to both send the tweet to someone and allow everyone to see it.
You can @mention an unlimited number of users in one tweet, but the Twitter 140 character limit still applies.
What this means for you and your business
Why would you want to @mention a user and how will that help in your social networking?
Because engagement is the name of the game. It’s not enough to amass a huge following, and constantly be sending out the same recycled messages over and over (more on that in a later post).
Social media networking is exactly like social networking offline – it’s one giant cocktail party.
If you were at a chamber event, would you just walk up to a random stranger, introduce yourself, and then proceed to monopolize the entire conversation talking only about your business? You could do that, but you know what would happen – they would mumble some excuse about needing to speak with someone on the other side of the room and avoid you the rest of the night.
So don’t do it on Twitter, either.
How You Can Use This Now
- @mention an author whose amazing book on real estate you just read – and a nugget you gleaned from it. It lets your followers and that amazing person’s followers know you are constantly educating yourself.
- @mention clients at various milestones in your transaction/relationship with them (you do have clients follow you on Twitter, yes?)
- @mention a referral partner, thanking them when they send you a client or deal
- @mention the speaker from the fab training you just attended (again builds authority and credibility)
- @mention a city or landmark in your farm area, showing others in that same geographic region you are the go-to person for real estate there.
Doing these quick action items can help change your Twitter experience, making it more enjoyable for you and your followers, increase your exposure across the Twittersphere, and possibly help you get more business.
Isn’t that why you’re on Twitter in the first place?
How do you use @mentions on Twitter to engage and increase your reach? Leave a tip or two in the comments and share the Twitter love.
Oh, and don’t forget to follow me on Twitter!
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