25 Awesome Facebook tools and Apps for an effective Social Media Campaign

January 19, 2016 by Daniel Obaike 0 Comments

   





I keep thinking to myself that Facebook isn’t only a social platform to interact with my friends but it can be used as a platform to attract customers to my business and boost my chances of converting my social media community into actual paying customers for my business.

If you are thinking along this line or ever wondered how to create a social media campaign that is effective, then this post will certainly be of good use to you.

So, today I decided to compile twenty five?(25) of my favorite Facebook marketing tools you can use to enhance your chances of getting return of investment from your social media campaign, which I believe is more customers and revenue for your business.

A critical success factor for you as you read through this list would be to roll up your sleeves and master the art of using this tools. If you use them right, you may have just guaranteed your return on investment.

Hashtags

Hashtag is a marketing key word that has the #symbol it is related to the popular twitter social media network that allows you join a large conversation. This social media tool introduced by Facebook crates a link that will includes your posts in a specific topic relating to your area of business and people who are interested in the type of business you do or the marketing strategy you offer will be able to find you.

Stock photograph

This is a free photography market place for small business that provides images they can take to add and post on their Facebook page without any additional charge. It would help small businesses improve their performance in sales. l help

Scheduled post

Scheduled post helps you control and be able to monitor your Facebook page by scheduling a post for a letter time. Click on the left bottom of the sharing tool and indicate the time you would like the post to be published on your page the post can be scheduled for 10-15 minute intervals depending on what you have chosen.

Promoted post

Promoted post is a tool that helps small business without a huge budget for either the promotion of their business or advertising their business. Promoted post is the tool for you for as low as $5 dollar per post your business can be promoted, the content promoted is labelled “sponsored” thereby making your audience see your type of business and it enlarge your business at the same time.

Gap Search

Provides a search result that has been optimized for a particular target audience, allowing businesses to appear in a search result for the interest of the audience by providing them with results based on their search.

Place

Facebook helps promote business by adding a place on your Facebook page with posts and photos so that your friends who are interested in the type pf business you do will be able to locate you and this is done with the help of GPS technology that helps in location finding.

Page Insights

Page insights makes you become the sole administrator of your Facebook page by allowing you see what people think about your business, the number of people who likes your business and also tell you about the content you have written that your readers found interesting.

Heyo

This is the unique nature of your Facebook fan page that makes it beautiful, heyo helps you beautify your page in a way that it sells. It helps your Facebook fan page stand out because of its uniqueness you can always decide on your own to create your own outstanding fan page yourself

Lingto

Lingto is a Facebook page where you get to invite your friends on Facebook to participate in a particular topic of discussion and share ideas it creates a Facebook room were all the discussions takes place.

Fan Faves

fan faves enable you to know what is going on in the minds of your Facebook friends by asking them what they think about a new product you are about to introduce, by doing this you've made them know that their opinion counts in your business.

Edgerank Checker

This edgerank checker enable you know your stand on social media weather the previous posts you have on Facebook are good or not, by using the edgerank checker you will get to know your score and improve for a better result by putting up good posts on your page.

Hootsuite

Hoot suits is a social media tool that helps you manage all social media networks and help you view the statics nature of your posts on your Facebook page. This tool is also one of the most complete social media management dashboard presently.

Involver

Involver is a social media channel that engages you with your audience and make provisions for you to listen and analyse conversation from multiple channels through the content you have created

Status Shuffle

This is a Facebook tool that is used in event of not getting the right word or inspiration you need to write a post on your page, status shuffle gives you a good number of messages for your update all you need to do is to choose the one you want.

Whos Talking

With this tool you get to find out the interest of people on social media either on a particular topic or a general discussion. You can use these tool to find out all these by entering your key word on the whostalking bar and you will see the result of what you searched for.

Hyper Alert

This Facebook tool is used on a particular Facebook page to get report to your email without you being the administrator of the account. Hyper alert helps you get any information you want on a Facebook page, and you can also determine how often you want to keep receiving the report.

Open Status Search

This is a public Facebook search timeline whereby you still get to find out what you want to know about the interest of people and what they are talking about at any given time without having to log into Facebook.

Simply Measured

This is a social media network that allows you see the relationship between your social? network profiles? as well as that of your competitors profiles and with simply measured you get to find out how good the report looks.

Crowd Boost

This is the best tool that helps provide suggestions and solutions that will be able to help you improve the social presence in your business and also on your Facebook page and with crowd boost suggestions? that will help your business grow is provided.

SEomoz Pro

SEomoz pro brings you a better view of how all your marketing efforts and activities come together and if your efforts are bring the result you expect in your business that will help your business grow.

Buffer

This tool gives you the opportunity to be able to showcase and share your content with your Facebook friends on your page and any other social media network you have chosen to share the content with. When you click on the buffer then you select text or media it will automatically share your content through the day.

Sign Up

With sign up you can build up custom forms for your Facebook page or your website, it shows contact information and location so that when your audience can easily reach you anytime they want to. This sign up makes your website designed and formatted to read

Tabsite

With this you can create a tabsite for your Facebook fan page where ideas and reviews can be related and shared between you and your Facebook fans and you get to hear what your friends think by letting them have the opportunity to give their own opinion.

Multivideo Tab

This tool let you share all your YouTube and vimeo videos with your friends on Facebook and when you upload any video on Facebook your friends get to see them and like them thereby driving traffic to your site.

Conversocial

Conversocial focuses on the fastest way to help businesses respond quickly to their customer’s service. It allows messages containing the exact key word to be placed in a special inbox that will make it easy to handle a high level of customer service and support sent through Facebook channel or the twitter channel.

Conclusion

An effective social media campaign or Ad has never been about having more money to spend or a huge budget. The winner for every successful social media campaign is strategy. Yes you heard me right.

A small business with limited budget yet empowered with the right strategy can be a “David” and defeat a big company with a big budget and shabby social media strategy i.e. the “Goliath.”

Businesses should always strive to attain a high relevance score when they start Facebook campaigns, because a high relevance score means that your post or campaign is engaging andFacebook rewards engaging campaigns with greater impression shares and lower costs-per-engagement, making your ads more visible AND more cost-effective!. The more engagement, the better the Relevance Score.