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| Image credit: Death to the Stock Photo |
Here is the common situation of many startups. They have no money, but they have to do marketing.
What’s to be done? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks.
The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost.
Where marketing and engineering meet, growth hacking happens.
Obviously, growth hacking isn’t free. Strictly speaking none of the techniques in this article are “free.” Anytime you involve people, employees of the company, there will be payroll and associated costs.
But here’s why these methods are so powerful. They don’t require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.
1. Get Links From Your Service Providers
To rank well, a website needs high-quality backlinks. Where do you get these backlinks? Obviously, buying links is not advised. What should you do?
If you’ve built partnerships with service providers or business partners, you have an instant source of untapped link potential. Reach out to these service providers and ask them to link to your website.
You gain a few nice links,and all it cost you was a few minutes of emailing.
2. Search For Unlinked Mentions
Another great way to get links and boost your site authority is to look for unlinked mentions of your brand or company name.
If you find such mentions in online publications or websites, email the site editor and ask them to provide a link. You might discover plenty of brand mentions all over the web.
A quick search and a few emails later — presto. Free backlinks. The good kind.
3. Host a Webinar
Free webinars introduce your brand and product to a wider audience. The more appealing the topic, the better you’ll attract interest.
Kissmetrics has been hosting webinars on a regular basis for a long time, with surprisingly powerful results.
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